Every Startup Needs to Prepare for Its Downfall | Wired
Startups pour immense energy into scaling up, yet rarely build a blueprint for how their product ecosystem can gracefully wind down. This article outlines why establishing an intentional end-of-life framework is a vital strategic buffer against operational, legal, and digital vulnerabilities.
Meet the 'Endineer' who helps companies design the end of life for products | Fast Company
Brands spend billions on onboarding, but walk away when a product reaches the end of its life cycle. Joe Macleod explains how designing better off-boarding experiences eliminates consumer guilt and creates a sustainable circular economy.
‘Endineering’ solves a missing link for the circular economy | Trellis
Circular supply chains are completely broken because we expect consumers to act responsibly without giving them the tools to do so. This piece demonstrates how Endineering builds the missing human infrastructure needed to achieve genuine ESG compliance and waste reduction.
In search of an ending | Creative Review
The obsession with creating seamless, frictionless onboarding experiences has left a massive blind spot at the end of the consumer journey. Joe Macleod breaks down why businesses must learn to design deliberate, meaningful endings.
How to shut down a business | FT Financial Times
Winding down a corporate entity or product line is one of the most operationally hazardous phases a business leader will ever face. This feature outlines why a strategic, well-engineered exit blueprint is essential for protecting legal liabilities, corporate culture, and hard-won brand equity during a shutdown.
Psychology and Power of Closure Experiences | UX Magazine
Endings possess immense psychological weight, yet modern digital ecosystems treat them as an annoying compliance hurdle. This deep dive reveals the hidden emotional dynamics of user departures and shows how brands can harness the power of closure to solidify long-term trust.
Closure Experiences – Why a simple goodbye could help climate change | IXDA
Our planet's climate crisis is fundamentally fueled by a consumer model that makes buying effortless and disposal completely invisible. This landmark international session demonstrates how designing explicit, behavioral product endings is the missing key to unlocking true sustainable consumption.
Join upTech featuring Joe Macleod / Endineering here! | Softhouse / upTech
As regulatory pressures mount around electronic waste and data privacy, businesses can no longer afford to leave the end of the product lifecycle to chance. This industry event breaks down how Endineering mitigates legal liabilities while transforming compliance into a major customer experience win.
Joe Macleod: Belief, Agency, and Identity at the End of the Digital Experience | NEXT Conference
As digital experiences become deeply intertwined with who we are, deleting an account or leaving a platform shifts from a minor tech hurdle to a profound identity crisis. This high-profile feature explores how digital product endings must respect user agency and human belief systems.
Joe Macleod on Endings | Brett Macfarlane
When an exit strategy is completely ignored, corporate operations and brand reputation are left highly exposed. This interview highlights the strategic intersection of legal risks, organizational culture, and the necessity of building an intentional product lifecycle blueprint.
Introduction to Endineering with Joe MacLeod | Humanitix / IXDA Sydney
This foundational masterclass introduces product leaders to the emerging and vital discipline of Endineering. It bridges the gap between customer onboarding and product offboarding, showing why designing the conclusion is the ultimate competitive advantage.
EXCLUSIVE: The 8 Types of Endings | WXO
Not all departures are created equal, yet businesses routinely treat every exit with the exact same transactional template. This exclusive piece breaks down the distinct typologies of how human experiences conclude, giving product teams a vocabulary to design better offboarding journeys.
Using Post-Service Personas to Design Closure Experiences | UX Mag
Standard user personas tell you everything about who your customer is during active use, but absolutely nothing about who they become when they leave. This tactical guide introduces the concept of Post-Service Personas to help product teams deliberately design for the departure phase.
Book Excerpt: Ends. by Joe Macleod | UX Magazine
Historically, humanity maintained rich cultural and emotional rituals around endings—until the modern consumer boom severed that connection. This excerpt explores the historical roots of why we became so detached from product conclusions and why we urgently need to rebuild them.
Joe Macleod: “Designers should consider the lifecycle of products they create” | Design Week
For decades, the design industry has trained its talent to focus exclusively on product creation and user acquisition. This feature challenges the global design community to take responsibility for the entire lifecycle, showing why true innovation requires designing the exit.
Why we need to start designing endings | The Drum
While the industry is fixated on capturing attention and maximizing engagement, it completely ignores the brand impact of the exit. This piece challenges designers and marketers to broaden their focus, demonstrating how a structured ending is vital for maintaining long-term consumer trust.