EXCLUSIVE: The 8 Types of Endings | WXO

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Written By Joe Macleod

Not all departures are created equal, yet businesses routinely treat every exit with the exact same transactional template. This exclusive piece breaks down the distinct typologies of how human experiences conclude, giving product teams a vocabulary to design better offboarding journeys.

• Human experiences do not conclude in a uniform way; there are distinct archetypes that govern how things end.

• Product offboarding must be tailored to match the specific category of ending a user is experiencing.

• Analyzing consumer psychology through these typologies reveals hidden gaps in modern customer journeys.

• Mastering these ending types allows experience designers to build deep brand trust at the final touchpoint.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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