Consulting
Designing endings
for physical, service and digital products.
Most "end-to-end" design stops in the middle.
Onboarding gets 99% of the budget, yet the exit defines your customer's final memory, regulatory compliance, and sustainability ROI. From brand equity to GDPR to Scope 3 emissions, abandoning endings to chance erodes years of hard-won brand equity. We help ambitious companies architect complete, sovereign product endings—protecting your reputation, satisfying global regulations, and closing the circular loop.
In this video, Joe Macleod (Author of Ends. and Endineering, Founder of AndEnd) breaks down the 3-stage consulting framework for architecting sovereign off-boarding, circular product pathways, and high-trust customer departures.
1. How does it end?
The Audit.
Establish a baseline. To identify exactly where your current process is failing and where it’s creating a risk for your business.
The Goal: To understand the current product end-of-life experience and how your customers live it. What type of ending do they currently experience? What phases do they go through? We look at how the exit is creating hidden risks or eroding your brand.
How it works: We conduct a thorough review of your current customer offboarding journey. We look at how your customers view the product and its messaging, where users get stuck, where data or physical products are abandoned, and where a lack of clarity creates friction or legal liabilities.
The Result: A clear baseline of exactly where you stand today. We map the specific types of endings that are witnessed by your customers and establish the psychological and operational phases they pass through when leaving your product.
2. How should it end?
The Design.
A collaborative effort to create a new branded ending.
The Goal: To design an emotionally intelligent, brand-positive way for customers to finish using your product or service. We transform a standard, or barely compliant exit, into an elevated customer experience that stands alongside your other branded assets.
How it works: We map your audit findings to established Endineering models and frameworks. In collaboration with your team, we isolate the specific psychological traits and behavioural cues that resonate with your users, embedding your company’s strategy, brand, and ESG responsibilities into the product offboarding.
The Result: A strategic route forward. We deliver an actionable, customised Ends Canvas that your product teams can use as a practical blueprint to build a meaningful, compliant, and memorable offboarding experience. This includes defined Phases of the End, Target Ending Types, and an Endineering Flow Map.
3. Staging the end.
The implementation.
Integrating the vision into your day-to-day operations and establishing a new permanent part of your business culture.
The Goal: To bring the new strategy to life as an active, iterative learning experience—orchestrating the human story and the practical steps of the departure.
How it works: Because an ending shouldn't be rigid or set in stone, we "stage" the final experience. We work alongside your product, design, and marketing teams to integrate these new concepts into your active workflows or employee training, treating the goodbye as a live performance that can be tested, analysed, and refined.
The Result: A fully visualised consumer offboarding experience ready for real-world engagement. You leave with a practical roadmap of strategic opportunities, an organization equipped to handle product lifecycles, and a measurable business advantage.
Timelines
1. How does it end? (The Audit)
Timeline: 4 Weeks.
Focus: A deep-dive independent review of your current customer offboarding journey, data trails, and brand risks.
2. How should it end? (The Design)
Timeline: 3 Weeks.
Focus: Mapping psychological traits, embedding ESG/brand goals, and delivering your custom Ends Canvas via an immersive, on-site team workshop.
3. Staging the end. (The Implementation)
Timeline: Tailored / Ongoing.
Focus: Flexible advisory support to help your product, design, and engineering teams integrate the Ends Canvas into your active technical backlogs or employee training.
Engagement Options:
How We Work Together
In Partnership: We run collaborative, research, design, and workshops. Working side-by-side with your design, product, sustainability, and legal teams.
Independent Execution: You leave us to get on with the heavy lifting independently, while we keep you aligned via structured, regular check-ins.
As Part of Training: We can complete this project as a live, practical application inside an Endineering training package for your employees—bedding in full-lifecycle knowledge using your actual product as the case study.
Clients
