Joe Macleod on Endings | Brett Macfarlane

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Written By Joe Macleod

When an exit strategy is completely ignored, corporate operations and brand reputation are left highly exposed. This interview highlights the strategic intersection of legal risks, organizational culture, and the necessity of building an intentional product lifecycle blueprint.

• Ignoring product offboarding introduces invisible operational, legal, and regulatory compliance risks to a business.

• Re-engineering how a company handles endings requires a fundamental shift in internal corporate culture.

• A beautiful, seamless onboarding process is completely undone if the departure experience leaves a bitter taste.

• Proactively planning the product conclusion secures brand equity and builds resilience against future market shifts.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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