Join upTech featuring Joe Macleod / Endineering here! | Softhouse / upTech

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Written By Joe Macleod

As regulatory pressures mount around electronic waste and data privacy, businesses can no longer afford to leave the end of the product lifecycle to chance. This industry event breaks down how Endineering mitigates legal liabilities while transforming compliance into a major customer experience win.

• Escalating regulatory requirements make unmanaged data clutter and physical e-waste an immediate corporate liability.

• Designing proactive, transparent product departures directly buffers a company against legal and compliance risks.

• The intersection of physical hardware lifecycles and digital waste requires a unified, strategic offboarding approach.

• Aligning your engineering and product teams around clear endings creates a distinct, measurable brand advantage.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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