By Patrick Burgoyne 11/03/2022
“Macleod had been talking about endings, a subject on which he has written two books and dedicated years of study. Put simply, Macleod’s argument is that in our consumer society, attention is focused on the selling and usage of products and services, with very little paid to what happens when we no longer want or need something. And that’s bad for us, the planet and for business.”
Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.
Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”
He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.
