Article Joe Macleod Article Joe Macleod

Every Startup Needs to Prepare for Its Downfall | Wired

Startups pour immense energy into scaling up, yet rarely build a blueprint for how their product ecosystem can gracefully wind down. This article outlines why establishing an intentional end-of-life framework is a vital strategic buffer against operational, legal, and digital vulnerabilities.

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Article Joe Macleod Article Joe Macleod

Book Excerpt: Ends. by Joe Macleod | UX Magazine

Historically, humanity maintained rich cultural and emotional rituals around endings—until the modern consumer boom severed that connection. This excerpt explores the historical roots of why we became so detached from product conclusions and why we urgently need to rebuild them.

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Article Joe Macleod Article Joe Macleod

Why we need to start designing endings | The Drum

While the industry is fixated on capturing attention and maximizing engagement, it completely ignores the brand impact of the exit. This piece challenges designers and marketers to broaden their focus, demonstrating how a structured ending is vital for maintaining long-term consumer trust.

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