How do things end? - Joe Macleod about the role ends play in sustainability | Future Strategies Hosted by Florian Schleicher
We live in an era of unprecedented environmental waste, largely driven by digital platforms and physical supply chains that hide the reality of product disposal. This episode shows how designing explicit, behavioral endings can redirect consumer habits toward true sustainability.
• Tackling the global e-waste crisis requires redefining how we transition physical assets out of the user's hands.
• Product offboarding must address both toxic digital data waste and the physical accumulation of abandoned goods.
• Shifting consumer psychology requires embedding clear, actionable closure options directly into the product lifecycle.
• Aligning design systems with circular economy goals requires an authentic commitment to engineering the exit.
