This designer helps businesses develop end-of-life experiences | Trellis

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Written By Joe Macleod

As consumption reaches an environmental breaking point, product designers must expand their focus past the point of purchase. This profile examines how crafting deliberate, human-centered offboarding pathways directly counters the growing crises of physical and digital clutter.

• Modern design systems must extend their frameworks to account for the full physical and digital product lifecycle.

• Tackling data and digital waste is just as vital for modern sustainability goals as managing physical supply chains.

• Intentionally designed product conclusions elevate the overall customer experience by providing clarity instead of friction.

• Transitioning to a circular economy requires embedding actionable, behavioral ending cues directly into the user interface.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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