Interview with Joe Macleod, Founder & Head of Endineering at andEnd | Influential Entrepreneurs With Mike Saunders

Podcast

13 Jul

This definitive interview tracks the origins of the Endineering movement and explores why closing the loop is the ultimate challenge of modern design. It provides a strategic masterclass on bridging the gap between internal corporate operations and long-term product accountability.

• Endineering establishes a structured, predictable method for designing the final phases of a product lifecycle.

• Corporate leadership must treat offboarding as a core operational discipline, not a low-priority legal checkbox.

• Failing to anticipate how an ecosystem concludes creates immediate regulatory, digital, and environmental risks.

• Building explicit departure frameworks gives product teams an exceptional framework for building customer trust.

BusinessBusiness EndingsBusiness strategyProduct End of lifeProduct Design

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co

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