Death of a Client: Beautiful endings with Joe Macleod | The Nature Backed Podcast

Podcast
Written By Joe Macleod

In B2B and agency landscapes, client churn is usually met with panic, awkward handovers, or defensive silence. This episode redefines how service businesses can engineer beautiful, respectful client endings that leave the door wide open for future partnerships and strong referrals.

• The conclusion of an agency or client relationship should be treated with the same prestige as the initial pitch.

• Poorly managed project handovers leave messy data liabilities, lost digital assets, and physical waste in their wake.

• An emotionally intelligent closure experience preserves professional reputation and deepens brand trust.

• Structuring clean departures allows teams to transition resource backlogs efficiently without losing momentum.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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Interview with Joe Macleod, Founder & Head of Endineering at andEnd | Influential Entrepreneurs With Mike Saunders
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