Why we overlook endings. And why we shouldn’t. | Joe Macleod | TEDxStockholm
Humanity has developed a systemic cultural blind spot that celebrates the beginning of everything while entirely avoiding the conclusion. This landmark TEDx talk exposes the psychological biases that drive our obsession with onboarding and makes the vital case for designing the exit.
If I Only Had a Story | Andy Ruben & Joe Macleod | Circularity 2025
Physical supply chains and digital platforms are deeply broken because they fail to tell the true human story of a product's conclusion. This collaborative keynote maps out how creating transparent end-of-life narratives protects brand equity while actively tackling the growth of data and physical waste.
Endineering. From Cookies to Consequence | Push Conference
Digital products excel at tracking our movements via cookies but completely ignore the long-term consequences of our data trails. This deep-dive session diagnoses the psychological anxiety caused by a lack of digital closure and outlines the roadmap for ethical offboarding.
Why Consumer Endings are Critical for a Better, Fairer Future | Circularity
Consumer culture has trapped users in an endless loop of acquisition while completely blinding them to the consequences of disposal. This presentation builds the ethical and economic case for why structured product departures are required to build a fairer, more sustainable future.