Why Consumer Endings are Critical for a Better, Fairer Future | Circularity

Consumer culture has trapped users in an endless loop of acquisition while completely blinding them to the consequences of disposal. This presentation builds the ethical and economic case for why structured product departures are required to build a fairer, more sustainable future.

• Shifting consumer psychology means modern audiences increasingly judge brands by how responsibly they handle conclusions.

• The relentless industry focus on user onboarding and acquisition leaves a critical gap at the end of the customer journey.

• True environmental circularity collapses when consumers encounter friction trying to return or recycle physical assets.

• Managing digital data waste is just as crucial for enterprise ESG compliance as addressing hardware lifecycles.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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Design for Planet: Endineering Joe McLeod | Design Council