Why we overlook endings. And why we shouldn’t. | Joe Macleod | TEDxStockholm

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Written By Joe Macleod

Humanity has developed a systemic cultural blind spot that celebrates the beginning of everything while entirely avoiding the conclusion. This landmark TEDx talk exposes the psychological biases that drive our obsession with onboarding and makes the vital case for designing the exit.

• Product lifecycles must be designed end-to-end to protect the integrity of the overall customer experience.

• Unmanaged or hidden exit processes generate user frustration, directly damaging a brand’s hard-won reputation.

• Developing structured end-of-life frameworks protects corporate legacy and positions a brand at the forefront of UX design.

• The future of digital and physical consumption requires platforms to facilitate dignified, completely transparent departures.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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