Endineering. From Cookies to Consequence | Push Conference

Video
Written By Joe Macleod

Digital products excel at tracking our movements via cookies but completely ignore the long-term consequences of our data trails. This deep-dive session diagnoses the psychological anxiety caused by a lack of digital closure and outlines the roadmap for ethical offboarding.

• Digital products are uniquely prone to leaving users in a state of lingering, unresolved limbo with no clear exit.

• Leaving users with zombie accounts and lingering data trails triggers ongoing, subtle psychological anxiety.

• Integrating deliberate, human-centered offboarding pathways is essential for complete, modern product design systems.

• Designing an explicit, clean digital goodbye is essential for maintaining consumer trust and ensuring true data privacy.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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