Video Joe Macleod Video Joe Macleod

The Importance of Offboarding - Joe Macleod | UX on Coffee

Customer experience strategies are heavily weighted toward acquisition, leaving a massive operational gap at the point of departure. This episode maps out why the exit is the most critical touchpoint for protecting your hard-won brand equity and building resilient customer lifecycles.

Read More
Video Joe Macleod Video Joe Macleod

Closure Experiences by Joe Macleod | Big Radical

A simple onboarding sequence welcomes a user into an ecosystem, but the absence of a structured goodbye leaves them trapped in product limbo. This feature outlines the core mechanics of closure experiences and explains why designing a clear farewell is a foundational requirement for modern service design.

Read More
Video Joe Macleod Video Joe Macleod

Ends. Why bother? | Creative Mornings Gothenberg

Leaving a product's final chapter up to chance exposes a business to severe operational and legal vulnerabilities. This tactical presentation provides executive leaders with an actionable blueprint on how to align internal corporate culture with structured offboarding.

Read More