Ends. Why bother? | Creative Mornings Gothenberg

Video
Written By Joe Macleod

Leaving a product's final chapter up to chance exposes a business to severe operational and legal vulnerabilities. This tactical presentation provides executive leaders with an actionable blueprint on how to align internal corporate culture with structured offboarding.

• Shifting internal corporate culture is the first, most critical step toward recognizing product offboarding liabilities.

• Unmanaged digital data trails and physical assets introduce massive, ongoing legal and compliance risks.

• A premium offboarding design is an essential protective buffer for maintaining brand equity at the scale of enterprise CX.

• Product lifecycles must be engineered with explicit end-of-life frameworks to adapt into modern product backlogs.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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