Closure Experiences - Why a simple goodbye could help climate change | Interaction 16. IXDA

Video
Written By Joe Macleod

Our planet's climate crisis is fundamentally fueled by a consumer model that makes buying effortless and disposal completely invisible. This landmark international session demonstrates how designing explicit, behavioral product endings is the missing key to unlocking true sustainable consumption.

• The global climate crisis is deeply exacerbated by a consumer culture that hides the realities of product endings.

• Designing clear, actionable closure experiences forces a conscious human realization of product lifecycles and waste.

• Seamless onboarding loops encourage endless purchasing patterns without offering an equal blueprint for exit.

• Shifting consumer psychology via intentional product offboarding is vital for driving authentic environmental change.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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