Exploring the Untapped Potential of Off-Boarding and Consumer Endings | 21st Century Entrepreneurship

Podcast
Written By Joe Macleod

While companies exhaust massive resources optimizing the top of the funnel, the exit remains a vast landscape of unmined value. This conversation reveals how capturing the untapped potential of offboarding can completely differentiate a brand in a crowded market.

• Offboarding represents a massive, overlooked goldmine for improving long-term customer lifetime value.

• Ignoring the final touchpoint exposes companies to entirely preventable operational, legal, and compliance risks.

• Elevating product departures past dry legal disclaimers builds an elite tier of brand equity and trust.

• Corporate culture must shift from a fear of user departure to an active celebration of clean, transparent endings.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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