Endings Matter: Joe Macleod on Offboarding, Brand Value & Responsibility | Next Conference

VideoInterview
Written By Joe Macleod

Leaving a product's final chapter unmanaged is a high-stakes gamble with your brand's reputation and compliance track record. This video interview maps out why full-lifecycle responsibility is a non-negotiable requirement for modern product management teams.

• Managing digital data waste is just as crucial for active ESG compliance as addressing hardware lifecycles.

• Product offboarding must be treated as a core operational discipline rather than an administrative afterthought.

• Elevating product departures past dry legal disclaimers builds an elite tier of brand equity and customer trust.

• A proactive lifecycle strategy ensures the product team—rather than legal panic—dictates how the system concludes.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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