Design for Planet: Endineering Joe McLeod | Design Council

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Written By Joe Macleod

Designing sustainable products is a futile effort if we make disposal effortless, invisible, and disconnected from human behavior. This planet-focused keynote details how aligning design systems with circular goals requires an authentic commitment to engineering the exit.

• True environmental sustainability fails if a business does not provide clear, actionable physical asset offboarding.

• Re-engineering how a company handles endings requires a fundamental shift in internal corporate culture.

• Service design frameworks remain deeply incomplete when they only address the front half of the customer journey.

• Embedding explicit ending cues into the user journey transforms environmental liabilities into a measurable brand asset.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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