Endineering Products (Nor Just Engineering them) with Joe MacLeod | Super Entrepreneurs Podcast

Podcast
Written By Joe Macleod

Engineering builds products to scale up efficiently, but Endineering ensures they can wind down responsibly. This interview breaks down the systemic changes needed within product management to balance rapid development with lifecycle accountability.

• Modern corporate operations over-index on raw creation while leaving product offboarding completely unscripted.

• Product management frameworks must broaden their roadmaps to include structured end-of-life cycles.

• A broken goodbye at the exit erodes long-term brand equity and destroys the trust gained during onboarding.

• Introducing explicit ending steps into active product backlogs gives organizations a clear, measurable market advantage.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
Previous

Exploring the Untapped Potential of Off-Boarding and Consumer Endings | 21st Century Entrepreneurship
Next

SUX Endineering & Sustainability with Joe Macleod | Sustainable UX podcast