How brands can use 8 types of consumer endings to boost circularity

Written By Joe Macleod

By mapping customer behavior against the 8 Core Types of Endings, sustainability and product teams can design targeted offboarding pathways that capture material value, protect brand reputation, and drive circular business models.

• Mapping Product Lifecycles: Understanding how different consumer ending triggers (e.g., Time Out, • Exhaustion, Proximity, Task Completion) dictate disposal behavior. Preventing Physical & Digital Waste: How designing for specific ending types stops functional products from ending up in landfills or abandoned accounts.Commercial Value of • Endings: Turning offboarding touchpoints into secondary revenue streams, trade-in programs, and material recovery pipelines.

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Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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The End Gap: The overlooked space between product usage and disposal
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