The End Gap: The overlooked space between product usage and disposal

Written By Joe Macleod

Between active product usage and ultimate disposal lies "The End Gap"—an unmanaged space where consumer engagement drops off, data lingers, and physical materials decay without guidance.

Defining the End Gap: Identifying the structural disconnect between product consumption and circular recovery.

The Cost of Neglect: How unmanaged product endings lead to hidden technical debt, consumer detachment, and regulatory liability.

Human-Centric Offboarding: Why building explicit, dignified exit experiences is the missing human key to achieving real ESG goals.

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Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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The Most Overlooked Part of Customer Experience | Joe Macleod
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How brands can use 8 types of consumer endings to boost circularity