Example: Fairphone
Overview
Ethical phone maker, that puts Fairtrade and easy access to repairs at the centre of their business.
Sector: Mobile Phones
Link: https://www.fairphone.com
Notable Endings
Encouragement for the user to open up the phone and extend its life
Long term perspective and positioning
Fantastic support community in helping extend phone life span
Simple, recycling scheme from provider
Bonding consumer and provider together
Fairphone, the ethical phone manufacturer, offers an alternative to the campaign and pressure group approach. As they point out, their message comes from the source of consumption. “From the earth to your pocket, a smartphone’s journey is filled with unfair practices. We believe a fairer electronics industry is possible. By making change from the inside, we’re giving a voice to people who care.”
They were also the first to integrate Fairtrade gold into their supply chain. But the real key to their offering is the difference at the end of the consumer experience. Where many tech companies don’t want the consumer to extend the battery life or update the camera themselves, Fairphone invites the consumer to do just that, thus extending the life of the product and having control at the end.
