The vast majority of customer experience effort stops at product usage, leaving a massive, overlooked gap that costs businesses loyalty and money.

The Introduction to Endineering Course is the foundational training program in learning to design meaningful endings for consumer products, services, and digital experiences.

Course content.

Chapter: History and Foundations

Lesson: History of Endings. The long history of endings and its establishment in our social norms has provided a rich vocabulary in our relationships. 

Lesson: History of Consumerism. How endings where distanced, legislated, complicated, and then removed from consumer experience. Creating a psychosis  between the consumer self and the civil self. 

Chapter: Building Context

Lesson: The End Gap. At this stage of the consumer experience the product fades, activities lessen, interest wanes. A new narrative voice, cold emotionless and shaming emerges. This space has 4 foundational problem characteristics that define the ills of consumerism. 

Lesson: Lost opportunity of endings. Solutions to the ills of over consumption are littered with failed opportunities. Why do so many well meaning attempts not get traction, despite being well conceived, legally framed, and detailed in their service delivery?

Lesson: Aim at the end. A break down of the ambition of Endineering. How it relates to the consumer experience, business strategy and social responsibility. 

Lesson: ROI of Ends. What is the Return on Investment (RIO) of Endineering.  A breakdown of where investment is needed to build an Endineering business. How to spot where value is missing. The opportunity space and the importance of protecting wider assets. 

Chapter: Learning Tools

Lesson: Phases of the end. Humans love stories. Films, books, games, all have to tell a story to be believed. Why do consumer stories fail. Many businesses are proud of the reason and purpose of their products, why do they so often overlook telling the end of that tale?

Lesson: Ends at the beginning. Endings are mentioned across the consumer lifecycle. Here we look at how this has influence on the experience of your product.

Lesson: Types of Ending. Ends happen. They will happen to your product, service or digital product. Recognising the characteristics of these endings is helpful for understanding your business, your consumers, their needs. Especially at the end.  In this chapter we discuss typical endings in the consumer and product lifecycle. 

Lesson: Types of Endings. A how to guide. How to identify Types of Endings and see the characteristics between different product experiences.

Chapter: Applying the approach

Lesson: Applying the Approach. Bringing the themes of Endineering in to a process that you can apply to your product off-boarding experiences.

Chapter: Graduating Endineer

Congratulations on finishing the Introduction to Endineering course.  Pick up your certificate from Joe.

Why Start Endineering?

Proprietary Knowledge, Global Authority: This course is built on years of research and published expertise , delivering a proven training program to companies across a wide range of consumer sectors all around the world. Your instructor, Joe Macleod, is the first company focused exclusively on the end of the customer experience.

Convenience & Flexibility: The entire course is online and completely on-demand, allowing you to learn the essential methodology at your own pace and time.

Strategic Advantage: Learn why endings impact sales, boost customer satisfaction, maximize ESG targets, and represent a massive opportunity for innovation where little competition exists.