Example: Kia cars
Overview
Cars with a 7 year warranty. Changes sector and relationship with the end.
Sector: Cars
Link: https://www.kia.com
Notable Endings
Changes the relationship from product ownership to provider relationship
Clear end date
Funeral event, when we come together again
Joint ownership of the burden at end of life
Market share globally goes up
People buy because of the warranty
Kia introduced their Cee’d car in 2007 with a 7 year warranty. An industry leading initiative that shattered the previous norm of 3 years.
Humans find it hard to predict beyond 5 years ( a reason you get those cliche questions at job interviews, and from financial advisors). So 7 years seems like a void. Similar to death.
A date between Kia and the customer, 7 years in the future provides a healthy platform for discussion and feedback when the consumer wants to buy a new car and the old one needs recovering, recycling, or re-selling.
In there own words.
“Quality redefined. That’s how we describe our 7 year or 100,000 mile car warranty: a unique and clear commitment to ensuring you benefit from the highest standards in car manufacturing. It’s also our commitment to you, demonstrating our confidence of quality in every component and that your Kia will stand the test of time.
Every one of our models is covered with a 7-year manufacturer’s car warranty. You can also pass it on: reselling your Kia within the warranty terms. The new owner will also benefit from the remaining time or mileage. Our standard 7-year warranty gives you just as much coverage, if not more, than other extended car warranties. It’s just one of the great benefits of the Kia Promise, giving you greater value for longer.
With Kia you get 7 years of driving pleasure, 7 years of fun, 7 years of adventure, excitement and exhilaration. Not to mention 7 years of lower running costs and 7 years of peace of mind...
