Endineering Professional Training (CPD Accredited)
Advanced Endineering
Most businesses stop designing at the sale. The best design the end.
In a market saturated with "on-boarding" improvements, the end of the consumer lifecycle remains a "wide open landscape" for innovation. Advanced Endineering is a professional development course designed to equip your team with the tools to master this neglected phase—transforming consumer off-boarding from a liability into a competitive advantage.
Whether you are leading a product team, managing brand strategy, or driving sustainability, this course offers a flexible, scalable methodology to close the "End Gap".
Why Your Team Needs This Now
1. Innovation in an Overlooked Space While your competitors invest millions for marginal gains in customer acquisition, the end of the lifecycle offers enormous opportunities for differentiation. This course empowers your team to design "consciously connected" endings that protect brand equity and create lasting customer loyalty.
2. Reduce Business Risk & Pre-empt Legislation From GDPR and data deletion to Scope 3 emissions and circular economy requirements, the regulatory landscape is shifting to focus on the end of life. This course moves your team beyond basic compliance, teaching them to design experiences that are "actionable" and "timely," turning legal obligations into positive consumer touchpoints.
3. Cross-Functional Alignment Endineering unites siloed teams. It extends the roles of Marketing, Product, Design, Logistics, and Data, providing a shared language and strategy to handle consumer departure. It bonds the consumer and provider in "mutual responsibility".
Adaptive to Your Business Needs
We understand that every business is at a different stage of maturity. This course is designed to be adaptive to your time, product needs, and business goals:
Sector Agnostic: Whether you work in Digital Products (SaaS, apps), Physical Products (FMCG, electronics), or Services (banking, insurance), the Endineering framework applies specific tools for your sector.
Flexible Application: The course includes "Establishing a Baseline" modules that help you audit where your business currently stands—whether you are indifferent to endings or ready to lead with them. You can apply these tools to a single feature or an entire product line.
Scalable Strategy: From quick wins like improving "delete confirmation" flows to long-term strategic shifts like "multiple engagement models", the content scales to fit your team's capacity and schedule.
Who Should Attend?
This course is built for cross-disciplinary teams looking to solve complex lifecycle problems:
Product & Design Teams: To eliminate "Dark Patterns" and design closure experiences that are as frictionless as sign-ups.
Leadership & Strategy: To identify new revenue models in buy-backs, circularity, and retention.
Sustainability & Compliance: To make "green" initiatives actionable for the consumer, ensuring assets don't fall out of the lifecycle.
Equip your team to design consumption lifecycles that end as well as they begin.
Course Curriculum: A Blueprint for Endineers
This curriculum transforms your team into qualified "Endineers," equipped with practical worksheets and psychological frameworks.
Module 1.
Background.
Seeing the end in a new light?
Religion
History of endings
The experience split
Consumer culture
The end gap.
Aim of Endineering
ROI
Module 2.
Tools and techniques.
Foundational application.
Psychology of endings
Types of endings
Phases of the end
Transaction types
Measuring the end
Communicating the end
Module 3.
Sectors, emotions and meaning.
The opportunity space.
Neutralise
Flow of Endineering
Product endings
Service endings
Digital endings
Meaning. Beyond laws and data
Module 4.
Baseline to topline.
Where does the business want to go?
Applying the approach of endings
Setting a baseline,
Where are you now?
Building a strategy,
Where do you want to go?
Module 5.
How to do it.
The Polaroid example
Example project. Polaroid
Product History
Customers
Consumer lifecycle
Ends at on-boarding
Experiencing
Narrative
Recommendations