Where is the end?

In many business discussion about the end of the consumer experience is pretty emotive. So it is worth having a discussion about terminology, perceptions and statuses.

To help ease the process of capturing these opinions try nail down scenarios in to four moments.

1. Regular Sales Cycle

2. Idling

3. Retention

4. Ending

Discussing and defining these moments will help focus further discussion and remove the possibility of mis-interpretation.