Joe Macleod 'Peering through the Past, Present and Future lens of End Experiences' | This is HCD

Podcast
Written By Joe Macleod

Humanity used to have rich societal and cultural structures for navigating conclusions—until industrial consumerism wiped them away. This conversation traces the evolution of endings to reveal how the future of consumption will rely on restoring agency to the exit.

• Historically, human cultures relied on deeply meaningful rituals to provide closure at the end of relationships and lifecycles.

• Modern industrial consumerism intentionally dismantled ending rituals to foster a culture of frictionless, endless buying.

• Shifting consumer psychology is driving a modern demand for brands to demonstrate authentic transparency and accountability.

• Developing structured end-of-life frameworks protects corporate legacy and positions a brand at the forefront of UX design.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
Previous

Joe Macleod talks about Endings | Australian Design Radio
Next

Joe Macleod: Designing the End | Remake