Joe Macleod: Designing the End | Remake

Podcast
Written By Joe Macleod

While design schools teach creation, few teach decommissioning. This episode serves as a foundational masterclass for product leaders on the psychological mechanics of letting go and why true full-lifecycle design requires scripting the final user interface.

• Product design frameworks are deeply incomplete when they focus solely on active engagement and ignore the exit.

• Building intentional closure experiences requires a deep understanding of human psychological needs at the end of a lifecycle.

• High-friction, frustrating offboarding flows directly erode the hard-won customer equity earned during onboarding.

• Elevating product conclusions from an afterthought to a core UX standard creates a holistic, premium brand experience.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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The end of the customer experience is so important but is often looked - Interview with Joe Macleod | Punk CX. Adrian Swinscoe