For decades, the design industry has trained its talent to focus exclusively on product creation and user acquisition. This feature challenges the global design community to take responsibility for the entire lifecycle, showing why true innovation requires designing the exit.

Startups pour immense energy into scaling up, yet rarely build a blueprint for how their product ecosystem can gracefully wind down. This keynote outlines why establishing an intentional end-of-life framework is a vital strategic buffer against operational, legal, and digital vulnerabilities.