BBC Click. World Service. 15.12.2015 | Click BBC

Podcast
Written By Joe Macleod

In this classic feature broadcasted to a global audience, the foundational principles of Endineering are introduced to the mainstream. The segment challenges the tech industry's obsession with frictionless onboarding by highlighting the urgent societal need for designed closure.

• The global tech industry has historically suffered from a massive, systemic blind spot regarding product lifecycles.

• A lack of closure experiences in consumer electronics leads directly to physical hoarding and digital abandonment.

• Introducing structural offboarding frameworks is essential for creating sustainable, long-term consumer behavior.

• Re-engineering how the world handles endings is the missing behavioral link required for a true circular economy.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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