Getting Closure, saying goodbye to gadgets | Restart Podcast

Podcast
Written By Joe Macleod

Our relationship with hardware has become disposable, yet the psychological weight of letting go of our personal devices lingers. This episode unpacks how creating intentional goodbye rituals for physical gadgets bridges the massive gap between customer experience and circular economy goals.

• Tackling the global e-waste crisis requires redefining how we transition physical assets out of the user's hands.

• Failing to provide users with transparent, clear closure experiences triggers ongoing physical product hoarding and e-waste.

• A complete product lifecycle view must balance satisfying user closure with strategic company goals.

• Designing clear, actionable endings directly reduces physical product abandonment and toxic environmental waste.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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Healthy Ending Experiences with Joe Macleod | UI Breakfast