The What, Why, and Where of Sunsetting a Product

Breakups are hard. It takes bravery to end a relationship, but that clear vision is often clouded by the fear of what comes next. In business, this fear leads to a dangerous stagnation.

Are you the sort of person who tolerates the bare minimum? Are you keeping customers on the hook with a less-than-adequate product experience just to avoid a difficult conversation? Or are you trapped in the fallacy that if even one person is still using a service, you are obligated to keep it going?

Tidying up the digital waste of your product offering is essential. Portfolio clarity is a requirement for brand trust, not just a way to save money.