The What, Why, and Where of Sunsetting a Product
Breakups are hard. It takes bravery to end a relationship, but that clear vision is often clouded by the fear of what comes next. In business, this fear leads to a dangerous stagnation.
Are you the sort of person who tolerates the bare minimum? Are you keeping customers on the hook with a less-than-adequate product experience just to avoid a difficult conversation? Or are you trapped in the fallacy that if even one person is still using a service, you are obligated to keep it going?
Tidying up the digital waste of your product offering is essential. Portfolio clarity is a requirement for brand trust, not just a way to save money.
"Yes, I Would Like an End-of-Life Receipt, Please"
We’re already familiar with receipts marking the beginning of a transaction, confirming ownership or service access. But what about the end of a product’s lifecycle? Could a receipt offer evidence of responsible disposal or recycling?
Trapped in a Holiday: A Cautionary Tale of Bad Endings
Embarking on a new relationship with a brand or product should ideally be an exciting venture, filled with potential and promise. However, what happens when the whispers you hear about these products are laden with tales of regret and entrapment?