The Ends Canvas

The Ends Canvas is for businesses to use as part of the product development process. It will help focus attention on the characteristics of a good consumer off-boarding experience.

Start at the Aftermath target.
The best place to start is establishing what you want the consumer to feel after they have left your service. This should be a clear statement but also something you should feel you can return to again and again.

Although there is a flow to the canvas, don’t feel you have to work through this sequentially. Aspects will be hard to know, and may only become clear after you have tested different routes.


I am also available to work on this with your business or train your team on how to use it.