Joe Macleod on Designing Endings, Sustainable Consumption, and the EuroStack | UX Fika

Podcast
Written By Joe Macleod

Achieving genuine environmental circularity and compliance is impossible if your digital platforms actively obscure how a product lifecycle finishes. This episode breaks down the direct link between unmanaged data trails, toxic e-waste, and the systemic failure of standard corporate offboarding.

• True environmental sustainability fails if a business does not provide clear, actionable physical asset offboarding.

• Leaving data trails and digital waste unmanaged exposes enterprises to massive legal and compliance risks.

• The "EuroStack" and modern product infrastructure require a unified approach to managing both physical and digital waste.

• Aligning corporate culture around intentional product farewells transforms environmental liabilities into brand equity.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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