Closure experiences with Joe Macleod | UX Podcast Hosted by Per Axbom & James Royal-Lawson

Podcast
Written By Joe Macleod

A simple onboarding sequence welcomes a user into an ecosystem, but the absence of a structured goodbye leaves them trapped in product limbo. This feature outlines the core mechanics of closure experiences and explains why designing a clear farewell is a foundational requirement for modern service design.

• Service design ecosystems are highly fractured because they consistently ignore the psychology of letting go.

• A structured closure experience is essential for helping users mentally transition away from a service cleanly.

• Seamless welcome sequences trigger rapid acquisition but leave users unequipped to navigate a healthy product conclusion.

• Integrating a healthy goodbye into digital and physical service ecosystems builds deep, lasting brand trust.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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