Why the end of lifecycle should be your focus | LimeLoop

Podcast
Written By Joe Macleod

True environmental sustainability and circular logistics fail when businesses treat offboarding as a dry regulatory checklist. This episode shows how bringing user experience to the end of the lifecycle directly limits physical asset waste and digital pollution.

• Enterprise circularity models collapse when consumers encounter friction trying to return or recycle physical assets.

• Managing digital data waste is just as crucial for active ESG compliance as addressing hardware lifecycles.

• Product teams must design visible, intuitive end-of-life triggers directly into user interfaces to guide sustainable behavior.

• Proactively engineering the conclusion directly mitigates emerging regulatory and legal compliance risks.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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