Joe Macleod 'Designing Closure Experiences' | This is HCD

Podcast
Written By Joe Macleod

Human-centered design has become incredibly efficient at getting users through the front door, but remains profoundly broken at letting them out. In this episode, Joe dives deep into the core philosophy of closure experiences and why modern designers must look past the acquisition phase to master the full product lifecycle.

• Human-centered design frameworks suffer from a massive systemic bias centered purely on onboarding and engagement.

• A broken goodbye at the end of a product journey triggers consumer resentment and erodes years of brand trust.

• Product offboarding must move away from frustrating friction and evolve into an emotionally intelligent design standard.

• Understanding the future of consumption requires teams to actively map out the human psychology of letting go.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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