Endineering at
As part of its commitment towards sustainability and circular economy, Logitech have engaged Joe Macleod, to raise awareness about designing for the end of the consumer experience.
Towards Endineering
Many businesses design rich, emotional and meaningful experiences to on-board the consumer with persuasive advertising and marketing. In contrast, the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holds back engagement; limiting reflection and responsibility.
This issue particularly impacts our ability to create complete circularity. Where businesses can create strategies around better materials, manufacturing and distribution, few businesses have that influence at the end. Designing for consumer off-boarding experiences - Endineering, builds in that influence.
Logitech and endings.
This engagement is to raise awareness of endings in the consumer lifecycle, increase skills for Logitech employees in designing for consumer off-boarding. Doing this we aim to increase insights and innovation around our circularity and sustainability strategies.
Link for the course.
You should have received an email with this link and login details.
https://learn.endineering.co/courses/endineering-course-logitech-2023-fall
Course Schedule.
Kick off.
Thur 5th Oct
Opportunity to introduce ourselves, say hi. Then have a look over what’s coming in the course, and also how the interface works, and ask any questions.
Week 1 Check-in.
Thur 12th Oct
Week 1. History and foundations
Opportunity to discuss this weeks themes.
History of Endings, History of Consumerism, The End Gap, and additional issues brought up in this week content.
Week 2 Check-in.
Thur 19th Oct
Week 2. Getting Practical
Opportunity to discuss this weeks themes.
Aim at the End, Psychology at the End, Ends at on-boarding, and additional issues brought up in this week content.
Week 3 Check-in.
Fri 27th Oct
Week 3. Systems and Models
Opportunity to discuss this weeks themes.
Types of Ending and Phases of the End, and additional issues brought up in this week content.
Week 4. Endineers Graduation & Certificate Ceremony.
Thur 2nd Nov
Week 4. Start Endineering.
Opportunity to discuss this weeks themes + Graduation
Transaction types, The Ends Canvas, Measuring the End, Legacy Number, Applying the approach, and additional issues brought up in this week content.
Communication
You will be added to the Endineering Slack channel to discuss aspects of the course and the theme of Endineering with the rest of your cohort, and Endineers from previous cohorts and training sessions.
Feel free to reach out on email directly if needed as well.
joe@andend.co
Free Books.
We will be working from the Ends and Endineering book throughout this course.
Here are your free e-book copies of both.
Endineering book (2021)
Go here >
https://www.smashwords.com/books/view/1116883
Go to check out>
Enter code: XM24U
Ends book (2017)
Go here >
https://www.smashwords.com/books/view/744267
Go to check out>
Enter code: KA37U
Who is Joe Macleod
Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."
He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.
LinkedIn > Joe Macleod