The Day the Magic Died: What AI Can Learn from Tommy Cooper

When he fell, the audience didn't rush to help. They roared with laughter. They believed the collapse was part of the act. 

Cooper had done something extraordinary. He had nurtured a relationship of belief so resilient that even his death was interpreted as a punchline.

Today, the tech industry is attempting a magic trick of its own with Artificial Intelligence. But unlike Cooper, many businesses are failing to nurture the belief required to sustain the performance. Instead of a story that invites us in, many are selling AI as another technology feature.