Evidenced endings. The Challenge of Measuring Circular Endings in a Linear World
Joe Macleod Joe Macleod

Evidenced endings. The Challenge of Measuring Circular Endings in a Linear World

Waste streams lack transparency. Data on product disposal and material recovery is minimal, fragmented, and unreliable.

The result? A critical gap in evidence. Companies trying to design for circularity are operating in the dark when it comes to end-of-life outcomes. Without robust data, proving circular success remains elusive.

Read More