Our Brains Love the Apocalypse. We Are Bored by Slow Decline.
Our brains love the apocalypse, but we grow bored by slow decline. From ancient myth to current AI extinction warnings, human psychology favors dramatic resets over managed exits. Exploring the Proportionality Bias, ancient eschatology, and why product design needs a philosophical framework for quiet offboarding.
How Fast is Your Circle? Learning from Lean Development
Conventional wisdom suggests making products last longer is always better. While longevity is valuable, learning fast is equally important. Testing circularity in industries with high turnover can provide insights that benefit slower-moving sectors.
Control the End—Because You Can’t Control Anything Else
As a business shipping products worldwide, you face a growing challenge: your customers want clear guidance on how to dispose of products responsibly, yet the rules governing this process are anything but simple.
Sustainable product? Until purchase, or the end?
Where does your sustainable purchase end up? Who cares if you bought a sustainable product from a sustainable company? What happens after doesn’t matter.
Wrong.