The Great Geopatriation: Digital Endings Coming for Millions of Europeans Millions of Europeans to break from Windows
There are over 250 million installations of Microsoft Windows across European businesses and homes. According to Statcounter, the company enjoys a 72% dominance of the desktop operating system market. It has been a mainstay for decades; ever since Windows 95, it has been the preferred choice of PC customers. This means millions of people know nothing other than Windows to run their computers. Could recent changes in politics and policy inspire a world without Windows?
Digital transformation is half done
Many companies are wrangling their businesses on to a digital footing. Some have failed and gone under. Successful ones are celebrating their new found efficiencies, smoothness of customer sign up and integrated logistics. What is common amongst all of them is the sparse attention placed on the end of the customer experience. Why is this a problem?