Endineering: Why Product End-of-Life Matters for Brand Loyalty.
Branding often talks about telling the authentic story to the consumer. Telling the story of the product. But how far does that really go? It’s rarely all the way to the end. Are brands and product missing the best part of the story?
Ending Type: Exhaustion / Credit out
Services or products that are based on a finite or numeric value. Once that value is exhausted the service or product end.
Examples included: batteries being discharged, food being consumed, and tyres being run bald. In digital we can see examples of storage being filled up. A currency is common - Dollars, Pounds, Euros, for example. But it may also be represented by a pseudo currency, such as points or credits which have been created by the provider. Some national authorities use a points system such as points on your driving licence (UK) or 3 strikes law in the (US).
Phase 4. Observed.
There are 7 phases of the consumer off-boarding experience. Each one has different characteristics, needs and opportunities. The fourth of these phases is Observed, where the consumer experiences visible or tangible evidence that the end is progressing.