Endineering the Circle: Why Circularity Fails Without Product Farewells | The Selling Circular Podcast

Podcast
Written By Joe Macleod

Circular supply chains are completely broken because businesses expect sustainable behavior without designing the human roadmap for it. This deep dive explores how clear product farewells prevent physical e-waste, clear out digital clutter, and secure brand trust.

• Authentic environmental circularity fails if the consumer cannot easily figure out how to retire a product.

• Failing to engineer a transparent physical asset offboarding path directly results in customer hoarding and e-waste.

• Managing digital data waste is just as crucial for enterprise ESG compliance as managing physical product streams.

• Embedding explicit ending cues into the user journey transforms environmental liabilities into a measurable brand asset.

Joe Macleod

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors.

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

https://www.andend.co
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