The most distant endings
Joe Macleod Joe Macleod

The most distant endings

Such a tiny fraction of items on earth get to leave it. So it's refreshing that the ones who do, have a spectacular and well thought through ending.

Few products, services or digital services have there end designed, let alone in the detail that is required for any space program.

These versions of endings from @duncangeere at How We Get To Next are good inspiration for us all to think more about long term design or how to design endings.

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3 ways to tell people they're dying
Joe Macleod Joe Macleod

3 ways to tell people they're dying

Telling people about the end of their life can be one of the most difficult things for medical staff to do. Surprisingly, these skills have only really been taught to medical students during the last couple of decades. 

The 3 techniques provide interesting perspectives for designing the end of service or product relationships - setting the right environment, gauging what the user knows of the situation, providing lots of opportunity for questions - are just some examples of good practice in closure experiences. 

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512,000 desperate customers seeking conclusion
Joe Macleod Joe Macleod

512,000 desperate customers seeking conclusion

In the last few years, complaints to the UK Financial Ombudsman have increased fourfold. In 2009 they considered 127,000 cases, and in 2014 this leapt to 512,000. It’s saddening to think that we have so many un-resolved issues between consumers and the financial services industry. The sales culture they have bred emphasises the on-boarding of users over the closure experience of a service – the ultimate delivery of the service.

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Talking about Closure at Glug
Joe Macleod Joe Macleod

Talking about Closure at Glug

I was flattered to be asked to speak at Glug recently. Its a great event, hosted in a nightclub in Shoreditch, London, with a smart savvy crowd from the digital/start-up community.  Below is the SlideShare of the deck I showed at the event:

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Waste in the digital landscape
Joe Macleod Joe Macleod

Waste in the digital landscape

The simplest type of waste is the visible kind. It is easy to identify rubbish on the streets, or fly tipping on a country road, but as we engage in progressively more complex systems - mechanical, chemical, digital, we experience increasingly more complex forms of waste that are harder to identify.

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6 reasons to end a relationship
Joe Macleod Joe Macleod

6 reasons to end a relationship

With the first week of the year being one of the busiest for divorce lawyers its a good time to reflect on reasons why people end their marriages and what we can learn for designing closure experiences.

Listed below are 6 reasons people end their relationships according to Daphne Rose Kingma a relationship councillor.  Lots of parallels for us to consider in the breakdown of service relationships or creating closure experiences.

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Endings Aligned
Joe Macleod Joe Macleod

Endings Aligned

We have created a poster showing the variety of customer experience processes and how each of them end. From the marketing guru Philip Kotler to Colin Shaw and John Ivens' Great Customer Experiences, and Ron Zemke's Service Recovery. Contrasting these we show Daphne Rose Kingma's stages of people's love lives falling apart. Together they show opportunity areas for closure experiences to be created for customers.

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Lack of Closure Experience in pensions
Joe Macleod Joe Macleod

Lack of Closure Experience in pensions

Pensions are having to evolve with working practices. 80 years ago people would have a job for life. That job providing a pension that would grow as you aged. As few people moved jobs, tracking people would only need to be done by the employer.

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Lack of Closure in digital
Joe Macleod Joe Macleod

Lack of Closure in digital

Consider for a moment the first time you created an identifier online for yourself. For me, it was the first time I signed up with a Internet Service Provider. It was so long ago, I had to supply my details by fax. 20 years later, I am still signing up for digital services or products, thankfully not with a fax. 

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Our changing attitudes towards Death
Joe Macleod Joe Macleod

Our changing attitudes towards Death

Death has changed its focus in the last 300 hundred years. In the past the elderly, ill or injured would lay on their death bed surrounded by family and friends tending to their comfort. Mutterings of the dying person would be heavy with emotion and philosophy. The experience for people in attendance was intense and conclusive, providing an opportunity to reflect and justify ones life.

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