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      <image:title>Thoughts on Endings - Shame at the end. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Rich Saviour Removes Death. And We All Suffer. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Rich Saviour Removes Death. And We All Suffer. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Control the End—Because You Can’t Control Anything Else - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Alcohol, Christmas and The Full Lifecycle Experience - Make it stand out</image:title>
      <image:caption>Experience curve of alcohol</image:caption>
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      <image:title>Thoughts on Endings - The ROI of Ends: What is the ROI of sustainability in the consumer lifecycle? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Drones. The quickest product endings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Drones. The quickest product endings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/79ebe9bd-36e8-4cc9-943d-bf0595f913b2/Venn-Diagram-of-Consumer-exp.jpg</image:loc>
      <image:title>Thoughts on Endings - Drones. The quickest product endings? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - The American approach to consumerism. How its aged over 100 years. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - The American approach to consumerism. How its aged over 100 years. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Over consumption to over donation - Make it stand out</image:title>
      <image:caption>From the BBC article.</image:caption>
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      <image:title>Thoughts on Endings - The privilege of defining waste. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Degrowth: shifting purpose and employees to a better end. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Degrowth: shifting purpose and employees to a better end. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Degrowth: shifting purpose and employees to a better end. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Thoughts on Endings - Bias Benevolence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/3a5a3e47-371a-4209-bbb9-c81b2eb6aa0c/Screenshot+2022-10-27+at+11.24.18.png</image:loc>
      <image:title>Thoughts on Endings - The psychosis of consumption - The Consumer Self and the Civic Self. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.andend.co/blog/2015/12/7/ctrlaltpulpprint</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1449494733454-NTZSNW16PGVI0Y8ML3Z6/image-asset.gif</image:loc>
      <image:title>Thoughts on Endings - Ctrl+Alt+Pulp/Print</image:title>
      <image:caption>Epson. Reduced and revealed recycle flow</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/blog/2015/10/21/sky-fallen-for-cliche-business-approach-to-closure</loc>
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    <lastmod>2024-02-07</lastmod>
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  <url>
    <loc>https://www.andend.co/blog/2015/10/6/hospice-care-an-inspiration-to-industries-that-deny-closure</loc>
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  <url>
    <loc>https://www.andend.co/blog/2015/10/3/virgin-improves-closure-through-new-transaction-model</loc>
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    <lastmod>2024-02-07</lastmod>
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  <url>
    <loc>https://www.andend.co/blog/2015/9/6/the-rightful-place-for-the-right-to-die-sits-with-individuals-not-religion-and-medicine</loc>
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    <lastmod>2024-02-07</lastmod>
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  <url>
    <loc>https://www.andend.co/blog/2015/6/30/this-damaging-gap-is-a-silent-environment-killer</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1435665037487-9SNNAOFLRPWR7P32XWC1/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - This damaging gap is a silent environment killer</image:title>
      <image:caption>User flow of Canon printer ink cartridge</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1435665836419-QHCUS7ONTLPIPVM6PR8W/Canon+instructions.JPG</image:loc>
      <image:title>Thoughts on Endings - This damaging gap is a silent environment killer</image:title>
      <image:caption>Canon instructions. Talk of chemicals, but not what to do about them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1435665438106-Q485P1Y2XCUA8Q3HU33T/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - This damaging gap is a silent environment killer</image:title>
      <image:caption>Canon packaging. Baffling symbols, and links to an 'up-sell'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1435665205362-4NAWC7IW0HORD0AB215I/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - This damaging gap is a silent environment killer</image:title>
      <image:caption>Nearly 500ml of redundant space in Canon packaging.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.andend.co/blog/2015/6/24/on-boarding-off-boarding-and-the-break</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1435152917660-TOUAV62YP81D50MP56BE/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - How Closure fits into the customer lifecycle</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1434640256744-JB2S3ZZGYFKCJ3UW4MP0/image-asset.png</image:loc>
      <image:title>Thoughts on Endings - Death: Pets versus robot dogs. Who wins?</image:title>
    </image:image>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1432661860854-MISPMRLJS4JG6037YGAU/image-asset.png</image:loc>
      <image:title>Thoughts on Endings - Re-spawn time in Credit Cards</image:title>
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  <url>
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    <lastmod>2024-02-07</lastmod>
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  <url>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1431091698934-8ZTYO1OV2XZMON8TKSTT/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - Empathy Cards</image:title>
      <image:caption>Courtesy of Emily McDowell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1431091860923-GHETZ196LJA050WJY73K/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - Empathy Cards</image:title>
      <image:caption>Courtesy of Emily McDowell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1431091935373-FTVOE13FQNV9AT5U0PCE/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - Empathy Cards</image:title>
      <image:caption>Courtesy of Emily McDowell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1431091765086-J2LIVEJTZBI4X6H4U4WD/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - Empathy Cards</image:title>
      <image:caption>Courtesy of Emily McDowell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1431091917726-T622GA6MFLTF6K7ED2EV/image-asset.jpeg</image:loc>
      <image:title>Thoughts on Endings - Empathy Cards</image:title>
      <image:caption>Courtesy of Emily McDowell</image:caption>
    </image:image>
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  <url>
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    <lastmod>2024-02-07</lastmod>
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  <url>
    <loc>https://www.andend.co/blog/2015/5/1/the-most-distant-endings</loc>
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    <lastmod>2024-02-07</lastmod>
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  <url>
    <loc>https://www.andend.co/blog/2015/3/3/3-ways-to-tell-people-theyre-dying</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
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      <image:title>Thoughts on Endings - 3 ways to tell people they're dying</image:title>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Thoughts on Endings - Charting death</image:title>
      <image:caption>Old death wasn't a surprise</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1424858658581-UBGPXID9ATZ7JHRV8GMV/image-asset.gif</image:loc>
      <image:title>Thoughts on Endings - Charting death</image:title>
      <image:caption>Recent death was a bumpy ride</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1424859282186-10OBYQB5F9BW6BX67EWF/image-asset.gif</image:loc>
      <image:title>Thoughts on Endings - Charting death</image:title>
      <image:caption>Current death is medicalised</image:caption>
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  <url>
    <loc>https://www.andend.co/blog/2014/11/24/512000-desperate-customers-seeking-conclusion</loc>
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    <lastmod>2024-02-07</lastmod>
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    <lastmod>2024-02-07</lastmod>
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    <lastmod>2024-02-07</lastmod>
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    <loc>https://www.andend.co/blog/2014/3/29/3ftrtrrs42e2vqf1l8paof3s7ufinp</loc>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Thoughts on Endings - Waste in the digital landscape</image:title>
      <image:caption>simplest type of waste is the visible kind</image:caption>
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    <loc>https://www.andend.co/blog/2014/1/6/6-reasons-to-end-a-relationship</loc>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Thoughts on Endings - 6 reasons to end a relationship</image:title>
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  <url>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Thoughts on Endings - Endings Aligned</image:title>
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  <url>
    <loc>https://www.andend.co/blog/2013/11/29/lack-of-closure-experience-in-pensions</loc>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Thoughts on Endings - Lack of Closure Experience in pensions</image:title>
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  <url>
    <loc>https://www.andend.co/blog/2013/12/8/lack-of-closure-in-digital</loc>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Thoughts on Endings - Lack of Closure in digital</image:title>
      <image:caption>A culture of endless 'Sign-Up'</image:caption>
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  <url>
    <loc>https://www.andend.co/blog/2013/12/8/our-changing-attitudes-towards-death</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1386499372690-0TF1V81Y5WFR8PZ1HKH6/deathbed2.jpg</image:loc>
      <image:title>Thoughts on Endings - Our changing attitudes towards Death</image:title>
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  <url>
    <loc>https://www.andend.co/blog/2013/12/8/7-day-switching-enforced-closure-in-banking</loc>
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    <loc>https://www.andend.co/blog/2013/11/29/transaction-models-as-an-indicator-of-good-closure-experiences</loc>
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      <image:title>Methods - The End Gap. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/ee958b96-7c83-4b11-9a5a-f7701a9d795d/The+End+Gap.png</image:loc>
      <image:title>Methods - The End Gap. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Methods - The 8 Ending Types in Product Design: An Automotive Lifecycle Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-03-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2023/11/6/endingtypebroken</loc>
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    <lastmod>2024-02-07</lastmod>
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    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/17453d1e-01a5-4298-8591-06655ed079b8/Screenshot+2023-07-20+at+17.10.54.png</image:loc>
      <image:title>Methods - Endineering: Why Product End-of-Life Matters for Brand Loyalty. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d66c209d-54eb-40fb-a409-eb3ee230c1ec/Screenshot+2023-07-20+at+17.05.43.png</image:loc>
      <image:title>Methods - Endineering: Why Product End-of-Life Matters for Brand Loyalty. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Methods - Role Exit stage two</image:title>
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      <image:title>Methods - Role Exit stage one</image:title>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-02-07</lastmod>
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    <priority>0.5</priority>
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    <lastmod>2024-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/0c22f1fd-86cb-4e63-a8e3-9b56a0d268e7/Bidding+on+Ebay.png</image:loc>
      <image:title>Methods - Ending Type: Time Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.andend.co/tools-and-examples/2023/2/20/phase2acknowledged</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
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    <loc>https://www.andend.co/tools-and-examples/2022/11/28/what-is-endineering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>Methods - Phase 4. Observed. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/20044fbc-c4e9-4330-bfb4-11926ba9630d/Microsoft+Deletion+example.jpg</image:loc>
      <image:title>Methods - Phase 4. Observed. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/10/11/ending-type-task-event-completion-and-disposability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/fb6c9ae1-79dc-4d08-8254-e817a385c962/Disposable+BatteryPowerHit+B%26W.jpg</image:loc>
      <image:title>Methods - Ending Type: Task / Event completion. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.andend.co/tools-and-examples/2022/9/12/multiple-engagement-and-an-ending-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
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      <image:title>Methods - Multiple engagement and an ending strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/8/29/the-single-engagement-model</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/fdf2ed77-f2c5-4923-b13f-031fc19b058a/Single-engagement.jpg</image:loc>
      <image:title>Methods - Single Engagement Fails the Future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/8/30/legacy-number</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/2527ed81-b348-4cb7-afee-a3a23dc59367/Legacy-Number-Base-Endineering.jpg</image:loc>
      <image:title>Methods - Legacy Number - A consumer centric way to measure impact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/3c3c51d2-c493-4043-bcc5-710a0cd042e0/Legacy-Number-Endineering.jpg</image:loc>
      <image:title>Methods - Legacy Number - A consumer centric way to measure impact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/3a1d6ed9-4722-4e02-9576-c8382dfed160/Legacy-Number-Can-Endineering.jpg</image:loc>
      <image:title>Methods - Legacy Number - A consumer centric way to measure impact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/2e8e1636-28bd-4d93-994c-ad607c80704f/Legacy-Number-Glass-Endineering.jpg</image:loc>
      <image:title>Methods - Legacy Number - A consumer centric way to measure impact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/2ecc6511-f6f9-44f8-b940-e007566a68c3/Legacy-Number-flights-Endineering.jpg</image:loc>
      <image:title>Methods - Legacy Number - A consumer centric way to measure impact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d70f65c4-98e6-4ece-a275-827d037fe0da/Legacy-Number-Web-Endineering.jpg</image:loc>
      <image:title>Methods - Legacy Number - A consumer centric way to measure impact. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/8/16/the-crack-of-doubt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/7/6/roi-of-ends3-value-on-cx-at-end</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/528f8482-78cb-4621-aafd-d7e27346d6ad/KPMG-model-v1.jpg</image:loc>
      <image:title>Methods - The ROI of Endineering. Part 3. Value on consumer experience at the end? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/28384e05-4603-47b9-b988-4dd2a4e0e573/KPMG-model-V2.jpg</image:loc>
      <image:title>Methods - The ROI of Endineering. Part 3. Value on consumer experience at the end? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/7/6/the-roi-of-endineering-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/2ca3f19f-b9d6-4248-ab51-73e86077e2e7/Expanding-Influence-of-CX.jpg</image:loc>
      <image:title>Methods - The ROI of Endineering. Part 2. Where is the investment growth from consumer experience coming from? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2022/6/23/the-roi-of-ends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/66f92f21-d563-4975-970f-82632fb6a218/ROI+of+Endineering+AndEnd.png</image:loc>
      <image:title>Methods - The ROI of Endineering. Part 1. The cost of building an endings aware business. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/19072e17-a164-42ac-9637-2d9ca6270ef3/ROI-investment-areas-REVERSED2.jpg</image:loc>
      <image:title>Methods - The ROI of Endineering. Part 1. The cost of building an endings aware business. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2021/12/3/visibility-levels-of-the-lingering-type-of-ending</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f19823f1-3bb8-4d4b-a387-8070e2022e36/Layers-of-Visibility.jpg</image:loc>
      <image:title>Methods - Visibility Levels of the Lingering Type of Ending. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2019/2/26/the-ends-canvas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9930a697-39c6-4606-98f4-9541c0a33f2c/The+Ends+Canvas.png</image:loc>
      <image:title>Methods - The Ends Canvas - Make it stand out</image:title>
      <image:caption>The Ends Canvas</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2018/9/17/consumerendingtypes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/09324ed8-5211-4304-b2fd-5372ee60e5b5/Ending+Types+AndEnd+Joe+Macleod.png</image:loc>
      <image:title>Methods - Consumer Ending Types.  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2018/5/17/doubts-to-endings-with-gdpr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1526562907293-QF5A23AKG1C2P96S2VB4/Doubts-to-Endings.gif</image:loc>
      <image:title>Methods - Doubts to endings with GDPR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2018/5/17/ends-principles-for-gdpr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1526569531520-4F2OUTAYWO2TV4EU1Z75/GDPR-Principles.gif</image:loc>
      <image:title>Methods - Ends principles for GDPR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2018/5/16/stages-of-consumer-off-boarding-in-right-to-be-forgotten</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2018/5/16/end-states-in-gdpr-distancing-to-death</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1526473101958-B3WU14TTGLL6OP1MN2Y0/End-states-in-GDPR_Closure.gif</image:loc>
      <image:title>Methods - Flow through end states in GDPR. </image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2018/1/25/designing-ends-for-apple</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516886834712-2V3T1JC7WPVM5BQKC6GL/Endings+Good+Bad+Closure+Experiences+Joe+Macleod.png</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887015073-L4JFIE9XGY97JXZR5LAS/BoogleDontwork1.png</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887100047-HFTDA19RN5HJ1360YL6D/Apple+Cracked.jpg</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
      <image:caption>Apples recent patent for cracked screens. (Courtesy of Appleinsider.com)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887266910-N930YIO8ZVTFRLP06GOA/Apple+MacBook+Return.jpg</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887366107-283IHEAJAH6KCX6TQKIW/1On-Boarding+ends+Joe+Macleod2-01.png</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887421695-IMSYROC6SYV6O0LIL90X/2Usage+ends+Joe+Macleod2-01.png</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887458943-JLX3QNM7QV39J4GWI1L3/3Off-Boarding+ends+Joe+Macleod2-01.png</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887533742-XKB2DI0B6ZT8WWW9KO0U/4Off-Boarding+ends+2+Joe+Macleod2-01.png</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1516887595112-M1CGLA3Y4ZHFUWZC26B2/Ends_Product+Death+Dashboard_Joe+Macleod.jpg</image:loc>
      <image:title>Methods - Designing Ends for Apple</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2017/1/6/rebirth-rest-and-reflection-desirable-aftermath-targets-in-consumer-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1483722109764-83ZVYAO9DESXBTHOD95W/image-asset.png</image:loc>
      <image:title>Methods - Desirable ‘Aftermath Targets’ in consumer experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1483722139631-RJ02FA1GVRRM7VBZGUBW/image-asset.png</image:loc>
      <image:title>Methods - Desirable ‘Aftermath Targets’ in consumer experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1483722172940-SB3CVZ1BB4WIPW02LWAO/image-asset.png</image:loc>
      <image:title>Methods - Desirable ‘Aftermath Targets’ in consumer experiences</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1483722196691-1KYWTP545MOP3C71NUUT/image-asset.png</image:loc>
      <image:title>Methods - Desirable ‘Aftermath Targets’ in consumer experiences</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/hitaoof5wc4s7cks3rvz2r4ede9laj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1448106880468-T02GVUSL7AIVF6KJOEMB/image-asset.png</image:loc>
      <image:title>Methods - Example: Music Magpie. This product is dead. It deserves an emotional send off.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/technique-marie-kondo-tidying-technique</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1448107451789-82UDPWRA1LI0TMQPUPLV/image-asset.jpeg</image:loc>
      <image:title>Methods - Technique: Marie Kondo Tidying Technique</image:title>
      <image:caption>Marie Kondo tidying technique</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/technique-transaction-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1491473241584-UUW08NOBBNJP0H6124YR/image-asset.png</image:loc>
      <image:title>Methods - TECHNIQUE: Transaction models</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/workshop-transaction-models-swap-shop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/technique-long-term-service-scenarios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/example-liverpool-care-pathway</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/technique-post-service-personas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1448108600504-1XCIFZ38O8RNYDIQQRGG/image-asset.jpeg</image:loc>
      <image:title>Methods - TECHNIQUE: Post Service Personas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/2015/11/21/r8u5hbw5q9r0vgdpvex2831wdbhwth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1448108436658-48MRXHF8I5009D2XBFYP/image-asset.jpeg</image:loc>
      <image:title>Methods - Example: Kia. 7 year warranty</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/UX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Endineering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/User+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Cultural</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/%23Design+%23CX+%23UX+%23ProductDesign+%23servicedesign+%23Innovation+%23tech+%23ewaste+%23DigitalEthics+%23Sustainability+%23circulareconomy+%23sdgs+%23sdg12+%23Training+%23HR+%23ecofriendly+%23zerowaste+%23sustainablefashion+%23climatechange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Consumer+Electronics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Product+off+boarding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Disney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Customer+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/CX</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/%23CX+%23UX+%23ProductDesign+%23Packaging+%23PlasticWaste+%23CustomerExperience+%23Design+%23ClimateImpact+%23Sustainability+%23circulareconomy+%23ewaste+%23DataEthics+%23globalgoals+%23sdgs+%23sdg12+%23Training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Circularity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Ends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.andend.co/tools-and-examples/tag/Endings</loc>
    <changefreq>monthly</changefreq>
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      <image:title>Examples of endings - Example: Kia cars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Examples of endings - Example: Rapanui - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1536862622702-MBOE179SVA9XF09ZC5V4/Ends+book+image+small.png</image:loc>
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    <image:image>
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    <image:image>
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    <image:image>
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    <loc>https://www.andend.co/ux-scotland</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1536862622702-MBOE179SVA9XF09ZC5V4/Ends+book+image+small.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1544180216182-IFPBG9G2OT1V4CR6MFZ3/Ends+Ebook+Joe+Macleod.jpg</image:loc>
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    <loc>https://www.andend.co/ux-london</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1559285374845-XQHC4UHK2WK3VSEMZCG2/Ends+AudioBook+Joe+Macleod.jpg</image:loc>
      <image:title>UX London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1559285100252-C79EWURG8D3QQ1BT5GE4/UX+London+2019+logo.png</image:loc>
      <image:title>UX London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1536862622702-MBOE179SVA9XF09ZC5V4/Ends+book+image+small.png</image:loc>
      <image:title>UX London</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1544180216182-IFPBG9G2OT1V4CR6MFZ3/Ends+Ebook+Joe+Macleod.jpg</image:loc>
      <image:title>UX London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1559285374845-XQHC4UHK2WK3VSEMZCG2/Ends+AudioBook+Joe+Macleod.jpg</image:loc>
      <image:title>UX London</image:title>
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  </url>
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      <image:caption>September 2022. An article about the benefits of Endineering / consumer off-boarding in products and how that can help environmental issues.</image:caption>
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    <image:image>
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      <image:caption>Engineering and Technology magazine. Interview with Joe Macleod about Endineering and the benefits of designing with that philosophy. ‘Let’s design products with their demise in mind’</image:caption>
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      <image:title>Articles and press coverage - Creative Review</image:title>
      <image:caption>Interview with Joe Macleod about Endineering in Creative Review. Feb /Mar 2022.</image:caption>
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    <image:image>
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      <image:caption>Interview, article. Feb. 2021. https://www.ifixit.com/News/48850/if-you-want-to-feel-better-about-e-waste-you-have-to-sell-stuff</image:caption>
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      <image:title>Articles and press coverage - De Ingenieur</image:title>
      <image:caption>Interview. June 2022. https://issuu.com/de-ingenieur/docs/ing_06_2022_reader</image:caption>
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      <image:title>Articles and press coverage - Civil Engineering Surveyor</image:title>
      <image:caption>Interview. June 2022. https://journals.cices.org/ces/ces-june-2022/features/engineering-happier-endings-</image:caption>
    </image:image>
    <image:image>
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      <image:title>Articles and press coverage - GreenBiz</image:title>
      <image:caption>Interview. May. 2021. https://www.greenbiz.com/article/designer-helps-businesses-develop-end-life-experiences</image:caption>
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      <image:caption>Nov 19, 2019 Print &amp; Web https://www.wired.com/story/startups-prepare-for-downfall/</image:caption>
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      <image:title>Articles and press coverage - Net Magazine</image:title>
      <image:caption>Net Magazine (issue 315)Feb 2019 https://issuu.com/futurepublishing/docs/net315.issuu</image:caption>
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      <image:title>Articles and press coverage - Develop 3D</image:title>
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      <image:title>Articles and press coverage - Fast Company</image:title>
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    </image:image>
    <image:image>
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      <image:title>Articles and press coverage - GreenBiz Circularity</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/488bad0f-5a33-4a9c-8d9d-9efb2bb23979/The+Environment+Sept2022.jpg</image:loc>
      <image:title>Articles and press coverage - The Environment.</image:title>
      <image:caption>September 2022. An article about the benefits of Endineering / consumer off-boarding in products and how that can help environmental issues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/0c05e7e3-e7d7-41b1-af0b-40ee3ae2f99a/Engineering+and+Technology+.png</image:loc>
      <image:title>Articles and press coverage - Engineering and Technology</image:title>
      <image:caption>Engineering and Technology magazine. Interview with Joe Macleod about Endineering and the benefits of designing with that philosophy. ‘Let’s design products with their demise in mind’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/5955eb08-dcca-4ba9-8c45-e70245bb744e/Joe+Macleod+in+Creative+Review+AndEnd.jpg</image:loc>
      <image:title>Articles and press coverage - Creative Review</image:title>
      <image:caption>Interview with Joe Macleod about Endineering in Creative Review. Feb /Mar 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f9561b15-cead-496d-8a28-81385c7b5c3d/iFixIt.png</image:loc>
      <image:title>Articles and press coverage - iFixIt.com</image:title>
      <image:caption>Interview, article. Feb. 2021. https://www.ifixit.com/News/48850/if-you-want-to-feel-better-about-e-waste-you-have-to-sell-stuff</image:caption>
    </image:image>
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      <image:title>Articles and press coverage - Net Magazine</image:title>
      <image:caption>(issue 328) Feb 2020 https://issuu.com/futurepublishing/docs/net328.issuu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/e3d817f6-4e0d-4335-b8fa-a5942f1b552f/De+Ingenieur.jpeg</image:loc>
      <image:title>Articles and press coverage - De Ingenieur</image:title>
      <image:caption>Interview. June 2022. https://issuu.com/de-ingenieur/docs/ing_06_2022_reader</image:caption>
    </image:image>
    <image:image>
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      <image:title>Articles and press coverage - Civil Engineering Surveyor</image:title>
      <image:caption>Interview. June 2022. https://journals.cices.org/ces/ces-june-2022/features/engineering-happier-endings-</image:caption>
    </image:image>
    <image:image>
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      <image:title>Articles and press coverage - GreenBiz</image:title>
      <image:caption>Interview. May. 2021. https://www.greenbiz.com/article/designer-helps-businesses-develop-end-life-experiences</image:caption>
    </image:image>
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      <image:title>Articles and press coverage - Wired</image:title>
      <image:caption>Nov 19, 2019 Print &amp; Web https://www.wired.com/story/startups-prepare-for-downfall/</image:caption>
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      <image:title>Articles and press coverage - Net Magazine</image:title>
      <image:caption>Net Magazine (issue 315)Feb 2019 https://issuu.com/futurepublishing/docs/net315.issuu</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1601377411209-GSHT6G5X8LJYGPHQ9HYS/6-reasons-gif.gif</image:loc>
      <image:title>Selling the end.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1539782080744-A6ZMP96ND7BE67GHT6CZ/Netflix_Logo.jpg</image:loc>
      <image:title>Selling the end.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1528121642469-WIDNU9FK6PY23NDQEFOX/SingleTooMultiple2.png</image:loc>
      <image:title>Selling the end.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1539781862077-PUOHEMEN2HHRRTEHO8W4/kia-picanto-2014-5.jpg</image:loc>
      <image:title>Selling the end.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/intuit-nlac</loc>
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    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/mural-n-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/talent-institute-21-5-2021</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/mural-hi-ma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/hi-ma-29-5-2021</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/endineering-3062021</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1625053517751-UOHNKHBGF5GJTKV7BOWG/Screenshot+2021-06-30+at+13.44.31.png</image:loc>
      <image:title>Endineering 30.6.2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1615294622072-S4M0VLPS3UH3QD2TMIFK/Introduction-to-Endineering-banner.jpg</image:loc>
      <image:title>Endineering 30.6.2021</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1625053517751-UOHNKHBGF5GJTKV7BOWG/Screenshot+2021-06-30+at+13.44.31.png</image:loc>
      <image:title>Endineering 30.6.2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/endineering-2472021-ixda-sydney</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1615294622072-S4M0VLPS3UH3QD2TMIFK/Introduction-to-Endineering-banner.jpg</image:loc>
      <image:title>Endineering 24.7.2021 IXDA Sydney</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/designendsold</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630683515143-UBYXWNK5MO3KPR4EZZCX/Service+Shop+Joe+Macleod+AndEnd.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/4aedcdaf-59f7-4098-a985-b34e0da1d084/The-End-Gap-Endineering-Joe-Macleod.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/a6eda5f5-c737-4cd2-8d80-aebf62864ab0/Joe+Macleod+Ends+And+TEDx+Stockholm.jpg</image:loc>
      <image:title>Design Ends. - Raising awareness</image:title>
      <image:caption>Raising awareness through speaking at business, conferences, schools and events. (100’s of talk, across sectors, all around the world)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b00a957c-0c41-4bd1-b151-099819580196/EndineeringBook5_2200.jpg</image:loc>
      <image:title>Design Ends. - Sharing knowledge</image:title>
      <image:caption>Sharing knowledge through the Ends and Endineering books we have published (yes we have written THE book on endings).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f8d59904-7e97-48ea-8ee6-c5da489af4c7/Ends_workshop_training1+AndEnd+Joe+Macleod.jpg</image:loc>
      <image:title>Design Ends. - Direct support</image:title>
      <image:caption>Help to support clients as they build the best ending to their product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/44861722-7d25-4145-80f9-49fd388d96b9/And+End+Workshop+Introduction+Ends.jpg</image:loc>
      <image:title>Design Ends. - Increasing skills</image:title>
      <image:caption>Increasing skills, training people through our Endineering courses (hundreds of people have now graduated our program)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630677001024-0SG8H86MOOG1XR02JSMD/Endineering+Book+AndEnd+Joe+Macleod+2021.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630676952583-LFYRFIOBTLFVU5G0A214/Ends+Book+AndEnd+Joe+Macleod+2017.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c0f2bb91-176b-4329-b842-eab2ebdd827f/Intuit_Endineering-Workshop-small2.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630677524179-RHJENDWW1FIKBPPU26ER/Ends+Workshop+Manchester.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/496b557d-3bb1-4a22-98d8-4e42679a1948/Spotify+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b36efc74-99ef-4a63-b6a9-ef1a5c71714c/Intuit+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/07c6fb05-310a-493f-be6c-7b5d9dc1c9ff/Microsoft+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d4e37329-244d-4529-b272-d0213635e960/Pepscio+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/57004f81-a90a-41b6-a3c3-96d22bd6fc6d/Volvo+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6cf36173-cd08-444a-a5e0-012126c349f4/Ellen+McArthur+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/42e4364b-20f1-412d-af3d-ece61777f2d2/EY+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/001b1fe7-a02c-4271-b6cb-f6f177e26c7c/Logitech+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9bffc204-d380-4170-bb77-eeb7666a68c8/SwedeBank+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6de035f4-ae26-4103-beaf-7676b886bca8/Electrolux+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b645339c-f029-4435-897e-77c5326ee1cd/2560px-Fairphone_logo+B%26W+S.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/733147e9-3920-4210-a9c3-e702db28554f/iFixit.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/8f8eb22b-14d5-4a5f-8e33-6fa9f6d4f5fa/CreativeReview.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/4cb2837f-050f-4006-878f-db2a42765be4/BBC.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/0d70b297-006e-4acd-89d3-aa07f0450472/Wired.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/45009730-43c0-438b-ae5b-efabddfc78be/DesignWeek.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/4aedcdaf-59f7-4098-a985-b34e0da1d084/The-End-Gap-Endineering-Joe-Macleod.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/a6eda5f5-c737-4cd2-8d80-aebf62864ab0/Joe+Macleod+Ends+And+TEDx+Stockholm.jpg</image:loc>
      <image:title>Design Ends. - Raising awareness</image:title>
      <image:caption>Raising awareness through speaking at business, conferences, schools and events. (100’s of talk, across sectors, all around the world)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b00a957c-0c41-4bd1-b151-099819580196/EndineeringBook5_2200.jpg</image:loc>
      <image:title>Design Ends. - Sharing knowledge</image:title>
      <image:caption>Sharing knowledge through the Ends and Endineering books we have published (yes we have written THE book on endings).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f8d59904-7e97-48ea-8ee6-c5da489af4c7/Ends_workshop_training1+AndEnd+Joe+Macleod.jpg</image:loc>
      <image:title>Design Ends. - Direct support</image:title>
      <image:caption>Help to support clients as they build the best ending to their product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/44861722-7d25-4145-80f9-49fd388d96b9/And+End+Workshop+Introduction+Ends.jpg</image:loc>
      <image:title>Design Ends. - Increasing skills</image:title>
      <image:caption>Increasing skills, training people through our Endineering courses (hundreds of people have now graduated our program)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630677001024-0SG8H86MOOG1XR02JSMD/Endineering+Book+AndEnd+Joe+Macleod+2021.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630676952583-LFYRFIOBTLFVU5G0A214/Ends+Book+AndEnd+Joe+Macleod+2017.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c0f2bb91-176b-4329-b842-eab2ebdd827f/Intuit_Endineering-Workshop-small2.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630677524179-RHJENDWW1FIKBPPU26ER/Ends+Workshop+Manchester.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/496b557d-3bb1-4a22-98d8-4e42679a1948/Spotify+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b36efc74-99ef-4a63-b6a9-ef1a5c71714c/Intuit+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/07c6fb05-310a-493f-be6c-7b5d9dc1c9ff/Microsoft+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d4e37329-244d-4529-b272-d0213635e960/Pepscio+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/57004f81-a90a-41b6-a3c3-96d22bd6fc6d/Volvo+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6cf36173-cd08-444a-a5e0-012126c349f4/Ellen+McArthur+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/42e4364b-20f1-412d-af3d-ece61777f2d2/EY+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/001b1fe7-a02c-4271-b6cb-f6f177e26c7c/Logitech+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9bffc204-d380-4170-bb77-eeb7666a68c8/SwedeBank+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6de035f4-ae26-4103-beaf-7676b886bca8/Electrolux+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b645339c-f029-4435-897e-77c5326ee1cd/2560px-Fairphone_logo+B%26W+S.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/733147e9-3920-4210-a9c3-e702db28554f/iFixit.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/8f8eb22b-14d5-4a5f-8e33-6fa9f6d4f5fa/CreativeReview.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/4cb2837f-050f-4006-878f-db2a42765be4/BBC.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/0d70b297-006e-4acd-89d3-aa07f0450472/Wired.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c901fe9b-d819-4d8e-a993-27382cafc41e/fast-company-logo-vector2.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/45009730-43c0-438b-ae5b-efabddfc78be/DesignWeek.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/endsforeducation</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630683125665-XJRRDFZ44T0GHD5KXGKR/Ends+Workshop+Manchester.jpg</image:loc>
      <image:title>For Education</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630682653675-9GWZWUATKKRVMSLVLJL5/Joe+Macleod+2017.jpg</image:loc>
      <image:title>For Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630682868872-JCDLPJZL5TS3B903ZU3T/Ends+Workshop+AndEnd4.jpg</image:loc>
      <image:title>For Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630682653675-9GWZWUATKKRVMSLVLJL5/Joe+Macleod+2017.jpg</image:loc>
      <image:title>For Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630682868872-JCDLPJZL5TS3B903ZU3T/Ends+Workshop+AndEnd4.jpg</image:loc>
      <image:title>For Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/endineeringbook</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1634914843577-U9OUIMWSFT5WKNFMVPIF/Endineering-text.jpg</image:loc>
      <image:title>Endineering: The Guide to Designing Product &amp; Service Endings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1634914559606-XD354GH0L09JBGPSVQGS/Endineering+Joe+Macleod.jpg</image:loc>
      <image:title>Endineering: The Guide to Designing Product &amp; Service Endings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1634914843577-U9OUIMWSFT5WKNFMVPIF/Endineering-text.jpg</image:loc>
      <image:title>Endineering: The Guide to Designing Product &amp; Service Endings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1634914559606-XD354GH0L09JBGPSVQGS/Endineering+Joe+Macleod.jpg</image:loc>
      <image:title>Endineering: The Guide to Designing Product &amp; Service Endings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/hslu2022endings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/526583be-a940-424c-be05-1a66efd7beef/1280px-Hochschule_Luzern_Logo.svg.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d6374ea1-1690-4d94-92c4-d7e28c7a5729/Screenshot+2022-02-21+at+11.23.43.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/ef8dc66e-5197-46fa-9983-3c91f0f1fb94/Screenshot+2022-02-22+at+09.11.20.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/3b1b6aac-bd11-4110-b9f5-f35e45d0e07d/Screenshot+2022-03-01+at+12.00.07.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/50e76e98-3ed4-4550-8cb6-f2724ac55c82/Screenshot+2022-03-07+at+10.16.46.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/25c5f84c-9e9e-4b03-a469-86a242b3544f/Ends+Canvas.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/526583be-a940-424c-be05-1a66efd7beef/1280px-Hochschule_Luzern_Logo.svg.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d6374ea1-1690-4d94-92c4-d7e28c7a5729/Screenshot+2022-02-21+at+11.23.43.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/ef8dc66e-5197-46fa-9983-3c91f0f1fb94/Screenshot+2022-02-22+at+09.11.20.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/3b1b6aac-bd11-4110-b9f5-f35e45d0e07d/Screenshot+2022-03-01+at+12.00.07.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/50e76e98-3ed4-4550-8cb6-f2724ac55c82/Screenshot+2022-03-07+at+10.16.46.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/25c5f84c-9e9e-4b03-a469-86a242b3544f/Ends+Canvas.png</image:loc>
      <image:title>HSLU_2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/orsonpp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/cohort</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1702920962277-3PNFGYIMQ5SLU9DM1QVV/shutterstock_579721840+cropped2.jpg</image:loc>
      <image:title>Online/on demand</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/chort1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/signup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/ntust</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/hypermay</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/cohort2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/designopsglobal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/hyperma22</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f5662b78-bc2e-47b0-97af-4739717c40b5/Endineering+CertificateSm.jpg</image:loc>
      <image:title>HyperMA22 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f5662b78-bc2e-47b0-97af-4739717c40b5/Endineering+CertificateSm.jpg</image:loc>
      <image:title>HyperMA22 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/engage-in-endings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/2c89d516-1558-4ad9-b1b7-fd638af8e0b7/Screenshot+2022-08-02+at+15.53.57.png</image:loc>
      <image:title>Engage in endings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/2c89d516-1558-4ad9-b1b7-fd638af8e0b7/Screenshot+2022-08-02+at+15.53.57.png</image:loc>
      <image:title>Engage in endings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/cohort3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-19</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/cohort4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/ktn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/hypernov</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/223c62fe-6850-4c4c-9fc3-372b81f48ffd/Screenshot+2022-11-21+at+16.08.17.png</image:loc>
      <image:title>HyperNov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c9c1271a-7931-471f-a5ef-a771d7fca663/Screenshot+2022-11-21+at+16.08.04.png</image:loc>
      <image:title>HyperNov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6de26737-da26-4060-90bd-f6ca97ff6903/Screenshot+2022-11-21+at+16.07.50.png</image:loc>
      <image:title>HyperNov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/223c62fe-6850-4c4c-9fc3-372b81f48ffd/Screenshot+2022-11-21+at+16.08.17.png</image:loc>
      <image:title>HyperNov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c9c1271a-7931-471f-a5ef-a771d7fca663/Screenshot+2022-11-21+at+16.08.04.png</image:loc>
      <image:title>HyperNov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6de26737-da26-4060-90bd-f6ca97ff6903/Screenshot+2022-11-21+at+16.07.50.png</image:loc>
      <image:title>HyperNov - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
  </url>
  <url>
    <loc>https://www.andend.co/hslu2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>HSLU_2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/526583be-a940-424c-be05-1a66efd7beef/1280px-Hochschule_Luzern_Logo.svg.png</image:loc>
      <image:title>HSLU_2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>HSLU_2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/25c5f84c-9e9e-4b03-a469-86a242b3544f/Ends+Canvas.png</image:loc>
      <image:title>HSLU_2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/whatisanendineer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/aaf68ec9-4778-4f27-b0af-1e3f8dd1475a/Endineering+Certificate+AndEnd+Joe+Macleod.png</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Ex: Endineer Qualification Certificate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/869ad70c-6bfa-4052-9328-f584c4372800/Endineering-badge-Twitter-1200x675.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9397fbc3-e815-477b-8748-e01eedc4a9f5/Endineering-badge-LinkedIn-1400x800.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/0c367d8f-22b8-41f3-bc67-4f6cc0eb463f/Endineering-badge-Instagram-1080x1080.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/acdbb293-844e-4c23-a83d-1ca4c1c9f649/Cohort+4+Endineering+Joe+Macleod+b%26W.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/aaf68ec9-4778-4f27-b0af-1e3f8dd1475a/Endineering+Certificate+AndEnd+Joe+Macleod.png</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Ex: Endineer Qualification Certificate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/869ad70c-6bfa-4052-9328-f584c4372800/Endineering-badge-Twitter-1200x675.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9397fbc3-e815-477b-8748-e01eedc4a9f5/Endineering-badge-LinkedIn-1400x800.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/0c367d8f-22b8-41f3-bc67-4f6cc0eb463f/Endineering-badge-Instagram-1080x1080.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/acdbb293-844e-4c23-a83d-1ca4c1c9f649/Cohort+4+Endineering+Joe+Macleod+b%26W.jpg</image:loc>
      <image:title>What is an Endineer? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/cohort5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/cohort6</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort6 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/berghs2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/70e5fbab-35e3-4ba9-a579-f77dcb461d45/berghs_logo.png</image:loc>
      <image:title>Berghs2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/70e5fbab-35e3-4ba9-a579-f77dcb461d45/berghs_logo.png</image:loc>
      <image:title>Berghs2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>Berghs2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/25c5f84c-9e9e-4b03-a469-86a242b3544f/Ends+Canvas.png</image:loc>
      <image:title>Berghs2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/endineeringforbusiness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1680179927836-350QQEH74I964SRBO4JF/And+End+Workshop+Introduction+Ends.jpg</image:loc>
      <image:title>For business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/logitech2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c53bfe70-e59b-4f8a-afaa-40704d7b08b0/Logitech+Grey+Logo.png</image:loc>
      <image:title>Logitech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/81fe7c57-b8b6-41ee-99ab-99c523181d4f/Joe_Macleod_2018+400x400_Small.jpg</image:loc>
      <image:title>Logitech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c53bfe70-e59b-4f8a-afaa-40704d7b08b0/Logitech+Grey+Logo.png</image:loc>
      <image:title>Logitech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/81fe7c57-b8b6-41ee-99ab-99c523181d4f/Joe_Macleod_2018+400x400_Small.jpg</image:loc>
      <image:title>Logitech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/cohort7</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort7 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/circularity23</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/5cbe7ed9-a777-4faf-8bcf-d2158cd20024/Endineering+at+Circularity23.png</image:loc>
      <image:title>Circularity23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/5cbe7ed9-a777-4faf-8bcf-d2158cd20024/Endineering+at+Circularity23.png</image:loc>
      <image:title>Circularity23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/esc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>ESC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/cohort8</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort8 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/logitech-fall-23</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c53bfe70-e59b-4f8a-afaa-40704d7b08b0/Logitech+Grey+Logo.png</image:loc>
      <image:title>Logitech Fall 23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/81fe7c57-b8b6-41ee-99ab-99c523181d4f/Joe_Macleod_2018+400x400_Small.jpg</image:loc>
      <image:title>Logitech Fall 23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/ending-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1704968105133-Y93GTEKZRMHXTQ2OGGVA/ballon+ending.jpg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/c9a0e5ac-acd0-48bf-af5a-ab68a2268751/600-wide-ani-Gif-Endineering-should.gif</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/5b7f1d9d-5b80-4661-9aa0-a17ef5dcb29d/600-wide-ani-Gif-Endineering.gif</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/cohort9</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort9 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1587025418736-YT5GKBNVRAJFB85S4V8K/Kyoto+Signage+Joe+Macleod.jpg</image:loc>
      <image:title>Banner Gallery test</image:title>
      <image:caption>Crowded city street with illuminated billboards at night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1587025435239-APMAZ1YW213X8NDI3007/Service+Shop+Joe+Macleod+AndEnd.jpg</image:loc>
      <image:title>Banner Gallery test</image:title>
      <image:caption>Overhead view of an ice cream shop counter with customers ordering from a menu with multiple toppings visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1587025436014-QA78U3CHRCS54NP5SDVB/Warehouse+Joe+Macleod+AndEnd.jpg</image:loc>
      <image:title>Banner Gallery test</image:title>
      <image:caption>A warehouse aisle with stacked shelves filled with cardboard boxes and packaged goods on pallets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1587025660332-8WL1QWTU4BTYUKM7UERO/AndEnd_airport+Joe+Macleod.jpg</image:loc>
      <image:title>Banner Gallery test</image:title>
      <image:caption>People in an airport terminal with luggage, backlit by a sunset through large windows, reflecting on the shiny floor.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/images</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385709155881-FZP2LY26E9458NXH181U/HeaderBackground_short2.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Close-up of an 'EXIT' sign with light reflections.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385709247536-CRU16777LMLV5S0LPH5F/IMG_6077.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Sunset behind a cliff edge with silhouetted figures and railing, cloudy sky, and sun rays visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803790995-FMYD5PGYMWA8T12ZEPZQ/20100218_002.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Raindrops on a window with building and cranes blurred in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803791404-G0ZYA45R65687EHRV9BJ/20100218_005.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Raindrops on a window with blurred cityscape and cranes outside and indoor lights reflecting on the glass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803809640-A93Q3TMV6X2JIDDPZDHT/Ethipoia.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Expansive mountain landscape with dramatic cloud-filled sky at sunset.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803820586-DR2O2F6KBLRXD0SMSS2F/GrassHydrant.JPG</image:loc>
      <image:title>Images</image:title>
      <image:caption>Small patch of green grass growing through a metal cover on asphalt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803821370-PVA7UAB6BSZFGCGT2IUN/HeaderBackground_short.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Illuminated exit sign with large white letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803821960-G1BUNH0M0B7316S86OMX/HeaderBackground_short2.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Close-up of an exit sign with illuminated reflections.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803823353-S1ENCZY6LL6ANGJP5MEY/HeaderBackground.jpg</image:loc>
      <image:title>Images</image:title>
      <image:caption>Illuminated exit sign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803836133-CO7IMU5DPU56IJYEI3MS/IMG_0635.JPG</image:loc>
      <image:title>Images</image:title>
      <image:caption>Close-up of ice and snow on a surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1385803836799-4TKVUZYYU5O4ZHIFBID4/IMG_0636.JPG</image:loc>
      <image:title>Images</image:title>
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      <image:title>New Index - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/a9979421-256b-4069-8a7d-6016138efe46/Screenshot+2022-03-16+at+09.08.38.png</image:loc>
      <image:title>New Index - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/a00db94f-d43a-4110-85e4-05865dad47bf/Logitech+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/8d8892e6-275e-43f5-aa91-81f5d7c71a27/Ellen+McArthur+Logos+Sized.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/431dc459-c254-4ba1-98ed-6892ca06ec7b/EY+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/7d32bab1-1d0a-4577-8a24-8549579a393f/Volvo+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/86a0ccbf-7cb0-4753-bb91-7df28793b1cd/Intuit+Logos+Sized.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d4dfc9a2-7f64-4fba-aee9-0fdbc06c3674/Electrolux+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/7fa8e33a-cfb5-4ef5-870c-fc8278fc042f/SwedeBank+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/edddd99a-1f92-4b5f-9095-c521e5686b8f/Microsoft+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/dad26209-a606-441b-a69e-fdbf400a2309/Booking.com_logo2+grey+sized2.png</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/955ae4ac-e2f2-48ef-bcb5-ef9e47ce02dc/Pepscio+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9fd0ca1e-1df3-4bb0-8eea-613dc43e1be9/Spotify+Logos+Sized.jpg</image:loc>
      <image:title>Consulting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/26525f31-400f-4d7f-85d2-6c67ef95968a/On+Running+Sized.png</image:loc>
      <image:title>Consulting</image:title>
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  <url>
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    <priority>0.75</priority>
    <lastmod>2024-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/539d9751-adcb-4f4b-b02f-213040f71ed4/EndineeringBook5_2200.jpg</image:loc>
      <image:title>cohort10 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andend.co/designends</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630683515143-UBYXWNK5MO3KPR4EZZCX/Service+Shop+Joe+Macleod+AndEnd.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/431dc459-c254-4ba1-98ed-6892ca06ec7b/EY+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/7d32bab1-1d0a-4577-8a24-8549579a393f/Volvo+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/a00db94f-d43a-4110-85e4-05865dad47bf/Logitech+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/8d8892e6-275e-43f5-aa91-81f5d7c71a27/Ellen+McArthur+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/d4dfc9a2-7f64-4fba-aee9-0fdbc06c3674/Electrolux+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/86a0ccbf-7cb0-4753-bb91-7df28793b1cd/Intuit+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/edddd99a-1f92-4b5f-9095-c521e5686b8f/Microsoft+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/955ae4ac-e2f2-48ef-bcb5-ef9e47ce02dc/Pepscio+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9fd0ca1e-1df3-4bb0-8eea-613dc43e1be9/Spotify+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/7fa8e33a-cfb5-4ef5-870c-fc8278fc042f/SwedeBank+Logos+Sized.jpg</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/075a6a06-2fc4-44f9-8e77-fe47f59662a2/Fairphone_logo+B%26W+S.png</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/dad26209-a606-441b-a69e-fdbf400a2309/Booking.com_logo2+grey+sized2.png</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/26525f31-400f-4d7f-85d2-6c67ef95968a/On+Running+Sized.png</image:loc>
      <image:title>Design Ends.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/36eac916-b18a-4495-a43a-ff03df7d83e5/Ft+Joe+Macleod+AndEnd+Featured+in+the+Financial+Times.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/61f59e8c-1153-4bb0-a1a8-804ccc429b34/FastCompany+Joe+Macleod+AndEnd+Featured+in+the+FastCompany.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/6f099e8a-b3b2-4ac7-afce-920368eb0634/Wired+Joe+Macleod+AndEnd+Featured+in+the+Wired.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/9320ca99-b57c-4146-959f-55bc170f4ac4/2024+06+08_bydesigncof_photo_david+hanko_web-113.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/91b7d7a4-d3a0-4357-8d69-3192656b8683/Endineering+Training+2018+3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/df77d653-108c-4204-b808-578bfdecad08/workshop+picture+small+2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/4aedcdaf-59f7-4098-a985-b34e0da1d084/The-End-Gap-Endineering-Joe-Macleod.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/a6eda5f5-c737-4cd2-8d80-aebf62864ab0/Joe+Macleod+Ends+And+TEDx+Stockholm.jpg</image:loc>
      <image:title>Design Ends. - Raising awareness</image:title>
      <image:caption>Raising awareness through speaking at business, conferences, schools and events. (100’s of talk, across sectors, all around the world)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/b00a957c-0c41-4bd1-b151-099819580196/EndineeringBook5_2200.jpg</image:loc>
      <image:title>Design Ends. - Sharing knowledge</image:title>
      <image:caption>Sharing knowledge through the Ends and Endineering books we have published (yes we have written THE book on endings).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/f8d59904-7e97-48ea-8ee6-c5da489af4c7/Ends_workshop_training1+AndEnd+Joe+Macleod.jpg</image:loc>
      <image:title>Design Ends. - Direct support</image:title>
      <image:caption>Help to support clients as they build the best ending to their product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/44861722-7d25-4145-80f9-49fd388d96b9/And+End+Workshop+Introduction+Ends.jpg</image:loc>
      <image:title>Design Ends. - Increasing skills</image:title>
      <image:caption>Increasing skills, training people through our Endineering courses (hundreds of people have now graduated our program)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630677001024-0SG8H86MOOG1XR02JSMD/Endineering+Book+AndEnd+Joe+Macleod+2021.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5294fa80e4b0375ce6171ac4/1630676952583-LFYRFIOBTLFVU5G0A214/Ends+Book+AndEnd+Joe+Macleod+2017.jpg</image:loc>
      <image:title>Design Ends. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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